4 Examples of How IoT impacts Business Strategy

4 Examples of How IoT impacts Business Strategy

The influence of IoT on the business landscape has surged to the forefront of the technology agenda. Currently, the global count of connected IoT devices surpasses 14 billion, with projections suggesting that this figure could surge to 26 billion by 2030. Anticipating continued growth, experts foresee that by the year 2025, the Internet of Things (IoT) may yield an economic impact ranging from $3.9 trillion to $11.1 trillion annually.

The profound impact of IoT on the business sector is gaining prominence. As businesses actively pursue digital transformation and reliable technologies to meet their objectives, questions arise about the utilization of IoT in various industries. How will businesses leverage IoT? What value advantages and risks will they encounter? How will diverse business sectors harness the potential of IoT? This guide aims to unravel these questions, offering insights into how IoT affects business strategy and security.

Evolution of business models in the era of IoT

As the landscape of IoT continues to expand, it catalyzes a transformation in existing models while giving rise to novel IoT businesses. Additionally, this stimulates the emergence of entirely new ways of monetization for electronics and opens up fundamentally different opportunities for interaction with users and customers. There are some noteworthy trends affecting the whole world economy.

Wearable technology

The rise of intelligent gadgets, encompassing items like advanced watches, wristbands, and other web-connected accessories, is transforming conventional devices. These breakthroughs introduce upgraded features such as near field communication (NFC) payments and deliver valuable insights to users, covering aspects like step counting and monitoring sleep patterns.

Smart Cities

The notion of intelligent urban spaces, while not universally embraced yet, signifies a growing trend in the Internet of Things domain. Smart cities employ technological resolutions to oversee various facets of city life, including adaptive systems for street lighting, management of traffic congestion, and optimization of waste handling, among other functionalities.

Industry 4.0

The rise of the Fourth Industrial Revolution, fueled by technological advancements, signifies a new era in industrial evolution. This period is marked by extensive connectivity among devices, the assimilation of IoT, the processing of extensive datasets, automation, machine learning, and the application of sophisticated technological approaches.

Smart Agriculture

The influence of IoT on the agricultural sector is substantial, transforming farming methodologies in the 21st century compared to the 20th century. Interconnected IoT devices provide farmers with essential data concerning optimal crop choices, suitable planting locations, recommended plowing schedules, efficient plowing routes, ideal sowing periods, and strategies to minimize production setbacks.

Also read: Top 10 IoT Device Monitoring Tools

How IoT impacts business strategy of existing companies?

Numerous experts assert that business transformation using IoT is the most formidable disruptor in the business landscape. Indeed, its influence is poised to exert the most significant impact on businesses in the coming five years. There are some IoT technologies that are actively reshaping business strategies across the globe.

Using sensors for data-driven decision

In the realm of IoT, the deployment of sensors provides businesses with profound insights spanning every facet of their operations. Particularly in time-sensitive or critical scenarios, the value of data becomes immeasurable. The application of IoT extends to sectors like energy, where organizations can strategically position remote sensors, such as oil wells. These sensors establish a direct connection with headquarters through cellular networks, enabling remote monitoring, equipment control, real-time data acquisition, and the development of predictive models for future insights.

The convergence of IoT and sensor technology is fundamentally reshaping how businesses collect, analyze, and utilize data for enhanced decision-making and operational efficiency.

Empowering Security

Ensuring the security of IoT systems is essential in an interconnected landscape. The pervasive online presence of almost everything introduces a vulnerability that demands robust protective measures. As the integration of IoT deepens, the spotlight on cybersecurity is expected to intensify, leading to more robust implementations.

Presently, there is a noticeable deficiency in emphasizing cybersecurity, as evidenced by the numerous security breaches in recent times. However, with the ongoing proliferation of IoT, there’s a growing awareness that safeguarding data is not just a reactive measure but a proactive necessity for businesses to thrive. As companies continue to integrate IoT into their operations, the imperative to prioritize data security is poised to become a central tenet for sustaining business viability.

Increasing the speed and efficiency of communication

Effective communication stands as a cornerstone of any thriving enterprise. In the realm of IoT, a plethora of tools facilitates seamless communication, paving the way for companies to explore novel and inventive approaches to elevate these communication dynamics. Simultaneously, as communication channels evolve and enhance, the ethos of collaboration should follow suit. Empowered by tools enabling team members to connect at any moment, businesses are poised to streamline operations, fostering quicker and more efficient task completion.

The landscape of business strategy is in constant flux, and the ascent of IoT is amplifying these transformations more prominently than ever, exerting a profound and far-reaching impact.

Also read: Top 10 IoT Communication Protocols

Business costs reduction

The incorporation of the IoT is a catalyst for significant cost reductions, particularly in sectors such as manufacturing where it serves as a primary IoT benefit.

For instance, studies, illuminate the potential of predictive maintenance (PdM) to slash the time allocated for maintenance planning by 20% to 50%. Concurrently, it elevates equipment uptime and availability. The overall outcome is a noteworthy reduction in maintenance costs, through the successful implementation of PdM.

While this cost-saving potential is particularly advantageous for manufacturers, the positive repercussions of embracing IoT extend beyond, benefiting a diverse array of small and medium-sized businesses across various industries.

In the realm of cost reduction, labor expenses see substantial improvements through enhanced process efficiencies. An impressive 83% of organizations incorporating IoT technologies report heightened efficiency, translating into reduced costs and improved employee productivity.

In Summary

Business strategy of using IoT empowers companies to access a spectrum of advantages, ranging from heightened efficiency and enhanced productivity to tangible cost reductions. Beyond merely fostering innovation, the adoption of IoT technology acts as a catalyst, reshaping traditional business operation models and unveiling fresh avenues for growth and success. The pivotal role of prioritizing customer experience cannot be overstated, as it directly contributes to revenue growth. In this context, IoT proves instrumental, providing valuable insights into customer behaviors that enable businesses to make informed and impactful decisions.

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